![]() ![]() They test, revise, and discard hypotheses, continually gathering customer feedback and rapidly iterating on and reengineering their products. Lean start-ups, in contrast, begin by searching for a business model. Traditionally, a venture’s founders would write a business plan, complete with a five-year forecast, use it to raise money, and then go into “stealth mode” to develop their offerings, all without getting much feedback from the people they intended to sell to. ![]() In the past few years, a new methodology for launching companies, called “the lean start-up,” has begun to replace the old regimen. ![]()
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